Shirt Design 25/26

Be Part of the Fabric of Bath City

Overview

Bath City Football Club has over 125 years of history, having formed in 1889. Known as The Romans, the club is a proud part of the iconic city of Bath, playing its games at Twerton Park and maintaining deep and lasting connections with the local community.

This season, Bath City FC is inviting students from Bath Spa University to take part in an exciting opportunity to design the club’s new Third Shirt. This kit will be worn by the men’s and women’s first team during the 2025/26 season and made available for supporters to purchase.

We are calling for designs that respect the club’s proud heritage but also reflect a creative and forward-thinking approach. This is your chance to shape the visual identity of the club and create a shirt that could become a collector’s item and be worn by fans and players alike.

The Challenge

  • Design the official Bath City FC Third Shirt for the 2025/26 season for the Men’s and Women’s first team
  • The shirt should be visually distinct from our current:
    • Home shirt: Black and White stripes
    • Away shirt: Red and White
  • We encourage you to take inspiration from:
    • The history of the club and the city of Bath
    • The club’s nickname, The Romans
    • The club’s connection with the local community
    • Elements of modern shirt culture and collector appeal
  • The design should combine heritage and creativity, appealing to both Bath City fans and the wider football community.

Key Considerations

  • The shirt should be suitable for both players on the pitch and fans off the pitch.
  • Be bold, be creative, be authentic – this is your opportunity to innovate within the story of a historic club.
  • Consider trends in football shirt collecting and fashion crossover.
  • The final design must be wearable, practical for sport and commercially viable.
  • You must specify primary colours, accent colours and pantone references where possible.
  • You may include creative storytelling elements, but the shirt must also meet the functional and branding needs of the club and kit supplier.

Deliverables

  • A visual concept/mock-up of the shirt (front and back).
  • A short written rationale (up to 300 words) explaining the story and inspiration behind your design.
  • A colour specification sheet with exact colours used.
  • Optional: Include ideas for how your design could be used in marketing, launch visuals or merchandising.

What’s in it for you?

  • The winning design will be worn by Bath City FC first teams during the 2025/26 season.
  • The winning design will be produced by internationally renowned manufacturer Macron.
  • The shirt will be sold in the club shop, worn by fans across the region and beyond.
  • The winning student will receive:
    • A £200 prize (voucher of their choice – supplied by BSU)
    • A FREE season ticket for the 2025/26 season.
    • A personalised copy of the final shirt.
    • Credit in club communications around the shirt launch.
    • The opportunity to work with the club and kit supplier to refine the final production version of the design.
  • Portfolio exposure and a great story to tell for future employers.

How to Submit

  • Final designs and supporting documents should be submitted as a PDF.
  • Deadline: Friday 4th July 2025 (6 PM)
  • Submit your entries using the form below.

Supporting Material

You will receive a pack of reference material including:

  • Club history and brand guide.
  • Visuals of previous Bath City FC shirts.
  • Images of current home and away kits.
  • Examples of recent third shirt trends in football.

Judging Criteria

Your design will be judged on:

  • Creativity and originality.
  • Connection to Bath City FC and the city of Bath.
  • Visual impact and collector appeal.
  • Suitability for performance wear and fan retail.
  • Commercial viability and practicality for production.

We are incredibly excited to see what the talented students at Bath Spa University can create. This is your opportunity to leave a lasting mark on the club and contribute to Bath City FC’s next chapter in style.

We can’t wait to see your designs!

Please use the form below to submit your entry. If you have any questions you can either contact the University or marketing@bathcityfootballclub.co.uk

Shirt Design 25/26
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